Overcoming Barriers to Hearing Aid Adoption and In-Clinic Success with Flex:trial and Flex:upgrade

Low hearing aid penetration in the consumer marketplace remains a hot topic, and a great deal of energy is expended via surveys, think tanks and industry associations in search of a silver bullet solution. The general consensus is that the industry should focus on two areas to boost satisfaction levels and market penetration: Increase awareness of the issues created by untreated hearing loss and improve the quality of the amplified listening experience. Yet, despite increasingly advanced and attractive hearing devices, sophisticated online marketing strategies and industry awareness efforts, the average age of a first-time wearer remains where it has always been: in the late 60s to early 70s.

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